Media Contact: Sarah Wheat | swheat@discoveryplace.org

CHARLOTTE, NC (May 21, 2024)– Discovery Place announces three upcoming Military Appreciation Weekends, sponsored by USAA—Memorial Day, July Fourth and Labor Day weekends. Thanks to the incredible support from USAA, Discovery Place Science and Discovery Place Kids – Rockingham will offer free admission to those with active military ID or USAA membership and their families.  

“USAA is honored to sponsor Military Appreciation Weekends at Discovery Place Science and Discovery Place Kids – Rockingham,” said USAA CFO Jeff Wallace, who also serves as the Charlotte Site Leader for USAA. “This sponsorship reflects our mission of serving the military community and their families, and we’re excited to expand our reach this year to include three celebratory weekends and also bring the city of Rockingham into the fold.” 
 
“We are grateful to USAA for giving us additional opportunities this year to welcome military families to Discovery Place Science and Discovery Place Kids – Rockingham, free-of-charge,” said Catherine Wilson Horne, president and CEO of Discovery Place. “We thank our military for their service, and by providing free admission, USAA is supporting our organization’s vision to offer accessible options for the community.” 

Free admission tickets require proof of eligibility by showing an active military ID* or USAA membership, with card or through the USAA mobile app, upon arrival at the Museum. See below for offer details at each Museum. 

Discovery Place Science 
Free admission includes up to four (4) tickets per active military ID or USAA membership and can be reserved in advance here. In addition to Museum Admission, Military Appreciation Weekends include up to four (4) tickets to one (1) documentary film or one (1) planetarium show in the Accenture IMAX Dome Theatre. Military appreciation will be celebrated the following weekends: 

• Memorial Day Weekend, May 25 – 27 
• D–Day Weekend, June 6 and 8-9 
• July Fourth Weekend, July 6 – 7 
• Labor Day Weekend, August 31 – September 2 

Discovery Place Kids – Rockingham 
Free admission includes up to four (4) tickets per active military ID or USAA membership and can be reserved in advance here. Military Appreciation will be celebrated the following weekends: 

• Memorial Day Weekend, May 25 – 27 
• July Fourth Weekend, July 6 – 7 
• Labor Day Weekend, August 31 – September 2 

About Discovery Place 
Discovery Place brings science, nature, and design together to create transformative experiences that enable the community to understand, enjoy and apply science to their lives. Discovery Place is a 501(c)(3) nonprofit and leader in STEM education to the Carolinas through four distinct museum experiences—Discovery Place Science, Discovery Place Nature, Discovery Place Kids Huntersville and Discovery Place Kids Rockingham. Discovery Place serves over 750,000 people a year—through Museum visitations, interactive educational programming, professional development training and community outreach initiatives—shaping a future where people embrace science to create opportunities, build hope, solve problems and bring positive change for our world. In 2017, Discovery Place was named as a finalist for the National Medal by the Institute for Museum and Library Science. Discovery Place is supported, in part, by the Infusion Fund and its generous donors. 

About USAA 
Founded in 1922 by a group of military officers, USAA is among the leading providers of insurance, banking, and investment and retirement solutions to more than 13 million members of the U.S. military, veterans who have honorably served and their families. Headquartered in San Antonio, USAA has offices in eight U.S. cities and three overseas locations and employs more than 37,000 people worldwide. Each year, the company contributes to national and local nonprofits in support of military families and communities where employees live and work. For more information about USAA, follow us on Facebook or Twitter (@USAA), or visit usaa.com.